industrial designer creating growth
industrial designer creating growth
Perfect makes high quality fitness products centered around the functional movements of the body. I had responsibility for all aspects of the Perfect brand including product design, sourcing, mechanical engineering, design strategy, packaging, web, and marketing collateral. I led the effort to rebrand the company, established a new product development process, and created the product line expansion strategy. We grew from five to over 65 products in a dozen categories in under six years leading to our acquisition by Berkshire Partners in 2015. Process, strategy, and implementation that created outstanding business results.
Perfect Situp
Product mapping for New Balance and Perfect Fitness sports monitors.
Conceptual development for wearable wrist step and activity counters.
I developed the design, the UI, the instruction manuals, and the sourcing for a line of well-priced pedometers.
Conceptual development of a line of pedometers and heart rate monitors.
Conceptual development of a line of stopwatches and heart rate monitors.
Lighting for the Walk/Run line of products including one of the first USB rechargeable models on the market bypassing the need to replace batteries.
Perfect Crunch took an existing concept and innovated successfully on user experience, design, manufacturing, and margin.
Conceptual development using a ladder metaphor to create a foldable structure for pull ups, dips, and knee ups.
The Rip Deck, a rotational push up system.
The Core Ball's innovation is to keep a consistent "set point" in position for users to perform specific exercises. This was accomplished by using a weight as a plug, something numerous factories told me was not possible. Loving a challenge, I finally located a partner that would give it a try and, after many trips to a remote part of China, we delivered the product on time and specification.
The Perfect Weight Vest which uses a proprietary manufacturing technique to create "flat" weights that fit more comfortably against a user's torso.